In under six months, Oros Studios transformed Auracles into a colossal success story, scaling revenue from $50,000 to $500,000 per month. This remarkable growth was achieved through strategic marketing, engineering, and supply chain innovations. With a focus on creating an evergreen brand, we have positioned Auracles for continued success and scalability beyond the million-dollar mark.
The problem
Auracles originally relied on 3D printing technology to manufacture their shoes. While innovative, this method proved to be both cost-inefficient and time-consuming due to current technological limitations. The production speed and unit economics were not scalable for broader distribution or consistent demand.
Additionally, the overall supply chain lacked the efficiency and structure necessary to support growth. These challenges posed a serious bottleneck for expansion and product delivery.
